Client Case Study #1
The Client: MCST helped a consumer products company terminate the top two individuals in their sales team, managed the search for replacements, and then directed the redevelopment of their distribution channels.
The Project: MCST filled the void left by the departure of management, met with primary distributors, rallied the remaining sales staff, focused on developing the companys brand awareness in China, assessed the product mix and global marketing strategies value in China, and worked with US management to maintain steady market share and sales growth.
Duration: 1 Year+
Action Steps:
- Served as interim National Sales Manager during GM/Sales Manager void. Assisted Northern and Southern Regional Sales Managers to coordinate 6-person sales team
- Introduced transparent international style department policies and practices to improve work efficiency and effectiveness Qualified and developed reliable customers and distribution networks together with the local team
- Oversaw trade show participation in various cities, represented the company at those shows, and trained the local staff on sales presentation skills and post-show reporting
- Represented the client company as a Foreign VIP at Chinese opening ceremonies and media events, including broadcasted industry summits as a televised panel speaker and rep for the client in China
- Recruited and trained new Chinese National Sales Manager and transitioned him into the organization
- Travel and logistics planning
- Translator/interpreter
- Trained U.S. executive during China trips and during an extended summer stay with his family