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It's not easy to effectively manage a sales force halfway around the world. If you already have facilities and staffing in China, we can work with them to create an office environment that is more conducive to your organization's overall goals and expectations. MCST has the resources to monitor your office's overall progress and provide assistance on a variety of levels, allowing you and your Chinese counterparts to focus more on sales and marketing goals.

Our detailed Marketing Study will include an assessment of your China office, addressing organizational structure, policies and procedures, and overall effectiveness. Here are some of the common differences between American and Chinese counterparts that we often find:

  1. American managers hire their Chinese employees with the same ideas and expectations as they would hire American employees
  2. Job titles and responsibilities in an American company can be extremely broad and abstract; China conventions, on the other hand, are often task specific and there are clear lines between employees, allowing less ambiguity.
  3. American managers claim they can't understand China and rely on their Chinese employee' experience to "make the right call." Chinese employees rely on their American counterparts to provide a tight structure and offer suggestions that work in other countries
  4. A majority of office communication between American coworkers is done through email; many Chinese companies rely on phone calls and personal meetings
  5. Value-added selling concepts and techniques used in the US for more than 25 years are still catching on in China

MCST offers effective Best Business Practice methods, as well as staffing solutions. We can attend regular staff meetings, provide workplace training, and even accompany them on sales calls. We will be there side-by-side to add strength to your China sales force.